At DAT-Schaub Francewe support food industry professionals throughout the year, offering them events to boost their sales, by proposing new recipe inspirations.
From July 4 to 26, take your customers on a culinary journey inspired by different regions and featuring several delicious stops along the way.
A culinary experience inspired by the regions
With Le Tour des Saveurs, treat your customers to a culinary journey featuring several delicious stops along the way. Each stop showcases a recipe inspired by a specific region or culinary destination.
This summer promotion is the perfect way to spark curiosity, draw customers into your store, and encourage them to come back and discover the new recipes featured each week.
To support this promotion, DAT-Schaub France offers 7 recipe ideas to feature on your store shelves:
Spain
- Chorizo for cooking
- Salamanca Dry Chorizo
Pyrenees
- White Catalan Boutiffare
- Black Catalan Boutiffare
Île-de-France
- Parisian Puff Pastry with Mixed Vegetables
- Pâté en croûte
Alps
- Diot of Savoy
These regional recipes let your customers take a culinary journey while showcasing your expertise and the products in your display case.
A turnkey communications kit
To help you easily promote your store, we offer a comprehensive marketing kit that includes:
- 5 customizable A4 posters
- 1 sheet of product labels
- 1 recipe booklet
This kit was designed to help you easily set up your promotional display, showcase your products, and liven up your storefront throughout the duration of the promotion.
A Window Display Tip for Attracting Customers
To make the promotion even more visible in the store, display the map of the journey corresponding to the current stage, and then highlight the associated recipe each week.
This display creates a visual, engaging, and easy-to-follow experience for your customers. It encourages interaction, draws attention in the store, and helps trigger purchases.
Highlights of the campaign
To help you make these recipes, several must-have products are featured in this promotion:
These products allow you to prepare a variety of delicious dishes, while ensuring that your presentation is consistent with the “Tour des Saveurs” event.
Join the “Tour des Saveurs” event
A campaign designed to liven up the entire summer season!
In July, consumers are looking for simple, delicious, and easy-to-share ideas. With “Le Tour des Saveurs,” you have a comprehensive promotional campaign to regularly refresh your offerings, highlight original recipes, and create a cohesive theme in your store. Every step of the customer journey becomes an opportunity to surprise your customers, showcase your products, and offer them new inspiration for their summer meals. Thanks to customizable promotional materials and suggested recipes, this campaign integrates seamlessly into your store and helps you boost the appeal of your aisles throughout the month of July.
Would you like to participate in the campaign and receive your complete communications kit? Contact us for more information.
With Le Tour des Saveurs, bring your store to life with a culinary journey, take your customers on a culinary adventure, and give your summer sales a boost.
📅 July 4–26, 2026
📩 Information available upon request
