At DAT-Schaub France, we work with food industry professionals all year round, offering them events to boost their sales and inspire new recipes.
When the season inspires friendly new flavors at the point of sale
With the arrival of warmer weather, consumer behavior is changing significantly. Informal moments, often associated with sharing and conviviality, are taking on a greater role in consumers’ daily lives. Against this backdrop, aperitifs are becoming a permanent fixture on weekdays and weekends alike.
This seasonal pattern creates a favorable environment for the development of an offer dedicated to aperitif snacks, enabling the promotion of products adapted to these uses. It also calls for a rethinking of the organization of the sales area, so as to offer a clear and attractive reading of the available offer.
With this in mind, a specific operation has been developed to help food industry professionals build a coherent proposal in line with current market expectations.
A selection of products for diversity and pleasure
Conceived as a response to desires for variety and discovery, the selection is based on 8 recipe inspirations, combining must-have references with more differentiating flavors:
- Thai-flavoured mini sausages
- Mini chorizos to cook
- Mini olive & dried tomato sausages
- Mini goat & rosemary sausages
- Truffle-flavored potato chips
- Provençal chips
- Cashew nuts, wasabi flavor
- Cashew olive & basil
This diversity makes it possible to structure a complete aperitif offering, playing on textures, aromatic intensities and formats. It also responds to an underlying trend: the search for simple, gourmet experiences that are easy to share.
A turnkey approach to help you showcase your products
To facilitate the integration of this offer at the point of sale, a simple, structured system has been designed for the operation, which runs from May 1 to 31, 2026.
A dedicated communication kit completes the product selection, with :
- A customizable A4 poster for the window or inside the point of sale
- A sheet of product labels for clear identification
- A recipe booklet with ideas for combinations and presentation
These supports enable us to build a coherent, harmonized image, while making our offer more legible for customers.
Enhancing the value of the offer through appropriate staging
Beyond the products themselves, the way they are presented plays a central role in the overall perception of the offering. Careful staging helps create a visual reference point and facilitates understanding of the purchasing process.
With this in mind, a number of approaches can be favoured:
💡 Possible highlights include:
The ready-to-go “aperitif tray” format is fully in line with current consumer habits:
- An immediately identifiable proposition
- A practical, easy-to-read format
- A direct association with a convivial moment of consumption
This type of presentation makes it possible to structure the offer in a simple way, while providing a clear response to customers’ expectations in terms of practicality.
An operation designed as a sales promotion tool
This operation is also in line with a logic of point-of-sale animation, closely linked to seasonality. It helps create a more dynamic environment, based on an easily understandable and accessible offer.
Product showcasing, combined with recipe ideas, contributes to enriching the customer experience, by providing concrete and immediately applicable sources of inspiration. It also fosters exchange, by promoting advice and support.
An approach serving professionals and their offerings
This initiative is designed to provide support, with the aim of offering simple, operational solutions tailored to the realities of the field.
By combining product selections, communication media and promotional ideas, it enhances the aperitif offering while maintaining a pragmatic and accessible approach.
📅 May 1 to 31, 2026
📩 Information available on request
