At DAT-Schaub France, we support food industry professionals throughout the year with seasonal campaigns designed to boost their sales and enhance their product offerings.
From October 1 through 31 , it’s time for the Gravlax Salmon promotion! A timeless classic beloved for its refined flavor and rich aromas, gravlax gets a fresh twist this October!
Two Ideas for a New Take on Gravlax
For this feature, check out two recipe ideas that offer fresh takes on gravlax salmon with different flavor profiles:
Lemon-and-pepper-flavored gravlax salmon, for a fresh and spicy combination;
Gravlax salmon with a Provençal tomato flavor, featuring sunny and indulgent notes.
Here are two ideas that will help you rediscover this timeless classic, diversify your offerings, and showcase your expertise to your customers.
Check out our recipe collection dedicated to gravlax right on your Pro Access and discover all our ideas to enhance your creations.
How can you promote a special offer at a grocery store?
To help integrate this promotion into your retail operations, DAT-Schaub France is offering a simple, structured approach, available from October 1 through 31, 2026. The goal of this promotion is simple: to put gravlax back at the heart of your creations and offer your customers a unique, delicious, and inspiring selection throughout the month of October.
This campaign includes, among other things, a dedicated communications kit:
- A customizable A4 poster for the window or inside the point of sale
- A sheet of product labels that clearly identifies the product codes
- A recipe booklet featuring ideas for food pairings and presentation
These materials help create a consistent and unified brand image, while making the offering easier for customers to understand.
Why does product display influence sales?
A well-crafted presentation helps customers better understand your offerings and visualize how they’ll enjoy them. When it comes to presentation, consider creating a dedicated “Refined Flavors” section in your display case featuring your gravlax. An elegant display that catches the eye and makes your customers want to rediscover this product in a whole new light.
Creating a space dedicated to aperitifs allows you to:
- to improve product visibility;
- to promote upselling;
- to simplify the purchasing process;
- to inspire consumers with practical recipe ideas.
A well-presented offer is therefore more appealing and easier to remember.
How can a promotional event boost a retail location?
Seasonal promotions are an effective way to boost in-store activity.
By combining product selections, marketing materials, and culinary inspiration, this campaign enables:
- to renew customers’ interest;
- to enhance the value of in-store consulting;
- to encourage dialogue with consumers;
- to offer simple, immediately actionable ideas.
In this way, in-store promotions help enhance the customer experience while driving sales growth.
How does DAT-Schaub France support food industry professionals?
This initiative was designed to provide professionals with solutions that are simple, practical, and tailored to real-world conditions.
By combining:
- a selection of products ready for use;
- dedicated communication materials;
- recipe ideas;
- recommendations for highlighting;
DAT-Schaub France helps professionals expand their appetizer offerings and develop promotional activities that align with consumers’ seasonal expectations.
📅 August 1–31, 2026
📩 Information available upon request
