We support our business clients in the agri-food industry with a clear goal: to showcase their expertise and offer them inspiring ideas to revitalize their offerings season after season. Through our sales initiatives, we aim to provide simple, practical, and effective tools designed to make it easier to showcase products at the point of sale.
With the arrival of warmer weather, consumer behavior is changing significantly. Casual moments, associated with sharing and togetherness, are playing an increasingly important role in consumers’ daily lives. Outdoor meals, barbecues with friends or family, and easy-to-prepare recipes are becoming summer staples. With this in mind, we invite you to experience summer through the lens of friendly competition with our “Tournament of Flavors: Plancha vs. BBQ” campaign.
Designed to energize your retail locations and offer your customers new recipe ideas, this event highlights two summer staples: cooking on a plancha and grilling on the barbecue. These two complementary and much-loved culinary worlds allow you to diversify your menu and cater to everyone’s tastes.
To help you implement this promotion, we’re providing you with a comprehensive recipe book, available directly through your Pro Access. This resource was designed to give you simple, user-friendly ideas that are easy to implement at your store. It lets you discover recipes that are ready to be showcased in your display case, while offering your customers new inspiration for their summer meals.
Through a culinary showdown between Team Plancha and Team BBQ, your customers are invited to discover a variety of recipes with diverse flavors. This fun approach helps foster interaction in the store, spark curiosity, and encourage conversations about the products on offer. To help you out, we’ve put together 10 recipe ideas featuring flavors from around the world, divided between the two teams:
Team PLANCHA:
Oceania-Style Chicken Skewers
Kentucky-Style Pork Ribs
Basque-Style Duck Breast Skewers
Lamb Tenderloin Skewers, Tajine-Style
Teriyaki-Flavored Beef Stir-Fry
Team BBQ:
Lamb Meatballs with Herbs
Chimichurri-Style Sausages
Chorizo for cooking
Atlas Merguez
Grilled Thai-Style Sausages
With this varied and delicious selection, your customers will embark on a culinary journey through original recipes—perfect for enhancing your product offerings and inspiring them to try new ways of cooking this summer. Each recipe offers a unique twist, whether it’s spicy, aromatic, traditional, or inspired by flavors from around the world. This diversity allows you to refresh your offerings, highlight a variety of dishes, and create engaging promotions throughout the season.
A structured offer to generate value at the point of sale
This initiative responds to a strong market trend: the search for gourmet experiences that are easy to share and readily available. Consumers are looking for ready-to-use ideas, original recipes, and solutions that save them time while still allowing them to enjoy themselves. By offering these ideas in-store, you can capture their attention, showcase your products, and cater to their summer dining desires.
The recipe book is also a valuable sales tool. It makes it easier for you to plan your promotions, tailor your advice to customers, and give your products greater visibility. By incorporating these recipes into your in-store promotions, you create a cohesive, attractive experience that’s perfectly suited to the highlights of the summer.
This initiative is part of a comprehensive strategy designed to help professionals bring their retail locations to life by offering them practical solutions tailored to peak shopping seasons. With the “Tournament of Flavors: Plancha vs. BBQ,” transform your aisles into a true gourmet playground and offer your customers a fun, summery experience full of flavor.
Check out the recipe book for the “Tournament of Flavors: Plancha vs. BBQ” promotion right now on your Accès Pro and discover all the ideas available to help you showcase your display cases all summer long.
