{"id":129790,"date":"2026-05-04T16:22:48","date_gmt":"2026-05-04T16:22:48","guid":{"rendered":"https:\/\/soussana.com\/may-2026-operation-n5-snacking-aperitif\/"},"modified":"2026-05-05T14:08:38","modified_gmt":"2026-05-05T14:08:38","slug":"may-2026-operation-n5-snacking-aperitif","status":"publish","type":"post","link":"https:\/\/soussana.com\/en\/may-2026-operation-n5-snacking-aperitif\/","title":{"rendered":"May 2026 &#8211; Operation n\u00b05: Snacking &#8211; Aperitif"},"content":{"rendered":"\n<p>At <strong>DAT-Schaub France<\/strong>, we work with food industry professionals all year round, offering them events to boost their sales and inspire new recipes.<\/p>\n\n<p><strong>When the season inspires friendly new flavors at the point of sale<\/strong><\/p>\n\n<p>With the arrival of warmer weather, consumer behavior is changing significantly. Informal moments, often associated with sharing and conviviality, are taking on a greater role in consumers&#8217; daily lives. Against this backdrop, aperitifs are becoming <strong>a<\/strong> permanent fixture on weekdays and weekends alike.  <\/p>\n\n<p>This seasonal pattern creates a favorable environment for the development of an offer dedicated to aperitif snacks, enabling the promotion of products adapted to these uses. It also calls for a rethinking of the organization of the sales area, so as to offer a clear and attractive reading of the available offer. <\/p>\n\n<p>With this in mind, a specific operation has been developed to help food industry professionals build a coherent proposal in line with current market expectations.<\/p>\n\n<p><strong>A selection of products for diversity and pleasure<\/strong><\/p>\n\n<p>Conceived as a response to desires for variety and discovery, the selection is based on 8 recipe inspirations, combining must-have references with more differentiating flavors:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/soussana.com\/en\/categorie-produit\/technological-mixtures\/ground-meat-blends\/\">Thai-flavoured mini sausages<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/soussana.com\/en\/categorie-produit\/technological-mixtures\/ground-meat-blends\/\">Mini chorizos to cook<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/soussana.com\/en\/categorie-produit\/technological-mixtures\/ground-meat-blends\/\">Mini olive &amp; dried tomato sausages<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/soussana.com\/en\/categorie-produit\/technological-mixtures\/ground-meat-blends\/\">Mini goat &amp; rosemary sausages<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/soussana.com\/en\/categorie-produit\/culinary-blends\/seasonings\/\">Truffle-flavored potato chips<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/soussana.com\/en\/categorie-produit\/culinary-blends\/coatings-and-meat-specialties\/\">Proven\u00e7al chips<\/a><\/strong><\/li>\n\n\n\n<li><strong>Cashew nuts, wasabi flavor<\/strong><\/li>\n\n\n\n<li><strong>Cashew olive &amp; basil<\/strong><\/li>\n<\/ul>\n\n<p>This diversity makes it possible to structure a complete aperitif offering, playing on textures, aromatic intensities and formats. It also responds to an underlying trend: the search for simple, gourmet experiences that are easy to share. <\/p>\n\n<p><strong>A turnkey approach to help you showcase your products<\/strong><\/p>\n\n<p>To facilitate the integration of this offer at the point of sale, a simple, structured system has been designed for the operation, which runs from May 1 to 31, 2026.<\/p>\n\n<p>A dedicated communication kit completes the product selection, with :<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>A customizable A4 poster for the window or inside the point of sale<\/strong><\/li>\n\n\n\n<li><strong>A sheet of product labels for clear identification<\/strong><\/li>\n\n\n\n<li><strong>A recipe booklet with ideas for combinations and presentation<\/strong><\/li>\n<\/ul>\n\n<p>These supports enable us to build a coherent, harmonized image, while making our offer more legible for customers.<\/p>\n\n<p><strong>Enhancing the value of the offer through appropriate staging<\/strong><\/p>\n\n<p>Beyond the products themselves, the way they are presented plays a central role in the overall perception of the offering. Careful staging helps create a visual reference point and facilitates understanding of the purchasing process<strong>.<\/strong> <\/p>\n\n<p><strong>With this in mind, a number of approaches can be favoured:<\/strong><\/p>\n\n<p>\ud83d\udca1 Possible highlights include:<br\/>The ready-to-go &#8220;aperitif tray&#8221; format is fully in line with current consumer habits:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>An immediately identifiable proposition<\/strong><\/li>\n\n\n\n<li><strong>A practical, easy-to-read format<\/strong><\/li>\n\n\n\n<li><strong>A direct association with a convivial moment of consumption<\/strong><\/li>\n<\/ul>\n\n<p>This type of presentation makes it possible to structure the offer in a simple way, while providing a clear response to customers&#8217; expectations in terms of practicality.<\/p>\n\n<p><strong>An operation designed as a sales promotion tool<\/strong><\/p>\n\n<p>This operation is also in line with a logic of point-of-sale animation, closely linked to seasonality. It helps create a more dynamic environment, based on an easily understandable and accessible offer. <\/p>\n\n<p>Product showcasing, combined with recipe ideas, contributes to enriching the customer experience, by providing concrete and immediately applicable sources of inspiration. It also fosters exchange, by promoting advice and support. <\/p>\n\n<p><strong>An approach serving professionals and their offerings<\/strong><\/p>\n\n<p>This initiative is designed to provide support, with the aim of offering simple, operational solutions tailored to the realities of the field.<\/p>\n\n<p>By combining product selections, communication media and promotional ideas, it enhances the aperitif offering while maintaining a pragmatic and accessible approach.<\/p>\n\n<p><strong>\ud83d\udcc5 From May 1 to 31, 2026<br\/><a href=\"https:\/\/soussana.com\/en\/contact-us\/\">\ud83d\udce9 Information available on request<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><!-- Built With Bricks --><\/p>\n","protected":false},"author":5,"featured_media":129782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2993],"tags":[],"class_list":["post-129790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-3"],"acf":[],"_links":{"self":[{"href":"https:\/\/soussana.com\/en\/wp-json\/wp\/v2\/posts\/129790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soussana.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soussana.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soussana.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/soussana.com\/en\/wp-json\/wp\/v2\/comments?post=129790"}],"version-history":[{"count":2,"href":"https:\/\/soussana.com\/en\/wp-json\/wp\/v2\/posts\/129790\/revisions"}],"predecessor-version":[{"id":129795,"href":"https:\/\/soussana.com\/en\/wp-json\/wp\/v2\/posts\/129790\/revisions\/129795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soussana.com\/en\/wp-json\/wp\/v2\/media\/129782"}],"wp:attachment":[{"href":"https:\/\/soussana.com\/en\/wp-json\/wp\/v2\/media?parent=129790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soussana.com\/en\/wp-json\/wp\/v2\/categories?post=129790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soussana.com\/en\/wp-json\/wp\/v2\/tags?post=129790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}